Shared Value Creation

Course code:
Period 1
Language of tuition:
School of Business and Economics
prof. dr. H.L.F. de Groot
prof. dr. H.L.F. de Groot
Teaching method(s):
Lecture, Seminar, Instruction course

Course objective

Academic skills:
Understanding and applying theories related to shared value and
sustainable development.

Understanding the complex theoretical, empirical and societal debate on
the relationship between organizations, technological dynamics, society,
and the natural environment and the implications for the transition in
the direction of sustainable development; Knowing which stakeholders
have which stakes, and how to act- react and report on those.

Bridging theory and practice:
Experiencing how concepts (shared value, sustainability, cicular
economy) translate into
concrete actions, policies and products (integral accounting,
innovation, adoption, lobby).

Social Skills:
Active debates will develop social skills and logic argumentation.

Course content

This course examines the fundamental technological and organizational
transitions that are ahead of companies and that are required to deal
with the grand challenge of sustainable development. A shift from narrow
profit maximization to shared value creation seems eminent. But how is
shared value created? With which stakeholders? How does value creation
change the way companies report to their stakeholders? And how does
financing and reporting accelerate sustainable transitions?

This course will give you insight into what strategic reorientation is
needed to create shared value: what technologies, products and markets
to focus on, whom to work with, how to report on performance? After
completing the course, you will understand which fundamental changes are
needed in business operations, how governments can successfully
intervene to change firm behavior into a more sustainable direction, and
how these changes are embedded within the wider stakeholder network.

Part 1 of the course presents the theoretical and empirical framework
that will be used to analyze innovation and adoption behavior of firms.
It includes a discussion of the context within which the company behaves
and an analysis of the effectiveness of policy instruments. How can
companies create shared value? How does this influence their strategy
and performance? What are the challenges the firm and government face in
the transition towards a sustainable future? Attention will also be
devoted to the shift from financial, to sustainability and integral
reporting and on how reporting influences a firm’s legitimacy. Also the
transition from linear to circular production processes will receive
ample attention.

Part 2 focuses on how the paradigm shift from a shareholder to a
stakeholder approach as shared value creation is a multi-stakeholder
challenge. Who are key stakeholders? What challenges do companies face
in integrating stakeholder knowledge? And how can the collaboration with
stakeholders help the company succeed?

Form of tuition


Type of assessment

Written exam – Individual assessment
(Interim) Assignment(s) – Group assessment
Class participation

Course reading

Senge, Smith, Kruschwitz, Laur and Schley (2008), The Necessary
Revolution: How Individuals and Organizations Are Working Together to
Create a Sustainable World, Doubleday (selected chapters).

Additional selection of articles will be announced at the start of the

© Copyright VU University Amsterdam
asnDCcreatorasvVUAmsterdam asnDCdateasv2017 asnstudyguideasvmodule asnDCidentifierasv51257115 asnDCtitleasvSharedValueCreation asnperiodasv110 asnperiodasv asncreditsasv6p0 asnvoertaalasvE asnfacultyasv50000043