Mastering Creativity

Academic year2020-2021
Semester    2
Period4 and 5
DaysTuesdays 18.00-21.00
Thursdays 10.00-13.00
Tuesdays subjectsCreativity and neuroscience, philosophy, entrepreneurship, literature, sociology, art, psychology and politics
Thursdays subjectsCreativity and art, psychology, architecture and entrepreneurship
Dates 20212, 4, 9, 11, 16, 18, 23, 25 February
2 ,4, 9, 11, 16, 18, 30 March
1, 6, 8, 13, 15, 20, 22, 29 April
11, 18, 20 May
1, 3 June
Location The course is partly online and partly on campus. Location will be announced later
  • Marijn Moerman (Philosopher and theatre maker)
  • Hedy D'Ancona (Dutch and European politician) 
  • Eva Bartels (Multidisciplinary artist)
  • Sylvia Borren (Former head of Greenpeace and Oxfam Novib)
  • Erik Kessels (Advertisment maker and artist)
  • Eugene Sutorius (Judge and lawyer)
  • Laura van Steenbergen (Scientist on the crossroad of biology, neuroscience and psychology
  • Jeroen Lutters (Lector Art and Education, writer)
  • Wytze Patijn (Architect)
  • Bart van Rosmalen (Cellist and Lector Music Professionalization
  • Mattie van der Worm (Visual artist)
  • Matthijs van Neerbos (Head of Policy of the political party PvdA)
  • Joao Inacio (Creative director of DEPT digital agency)
  • Kiene Brillenburgh (Cultural Analyst)

Course Description

Why Creativity?
Our future is an open question. More and more people struggle to find an adequate orientation on our reality, exposed to powers as climate change, digitization and migration. The elusiveness of the future asks for tools that help us in our understanding of the world around us, that enables us to imagine possible consequences of current developments and qualifies us to shape society. Tools that teach us how to translate our visions, values, principles and ideals into action. Creativity is of high importance, if we want to be able to imagine these possible alternative worlds and to actually realise innovation in thinking, learning and living.

Next to this problem-solving way of thinking about creativity is there the value way of thinking. Creativity in art, play, personal live (think about finding your style, your way of living and interaction with others) is of great importance to a human being. In a way, we are all creative in everyday live, just by choosing what to wear or which beauty we take in by looking at films, listening to music or choosing the colours on our wall.

This honours programme is developed for students to ‘master their own creativity.’ This term, Mastering Creativity, is used to combine the theoretical mastery, the understanding, with the practical mastery, the application. Both theoretical and practical sides will take place within different but connected contexts: academic, practical, personal, social and professional entry angles will alternate within this course.

An interdisciplinary approach of this essential human quality will help to understand creativity and be creative in your personal and professional life. This learning process will contribute to the development in becoming an authentic, conscious and agile human being.

What are we going to do?
The course has three pillars: 1. theoretical lectures that offer different perspectives of creativity, 2. reflection sessions with a practical approach and 3. direct observation of Creative Masters – leading creative figures within several professional fields.

The lectures will serve as input for a broad understanding of the concept of creativity, the reflection sessions will give the you the opportunity to question the discussed ideas and to connect them to your personal life. Besides this, you will learn how to apply and combine several theoretical concepts. In the meetings with your creative master you will discuss her or his work, observe and use the experiences as inspiration for your own creative process as practical counterpoint of the offered theories. The final result of this course, a vision on creativity based on all discussed fields, will be ‘materialized’ and presented during an end event or product (f.i. a film, a website, an actual thing etc), that will be fully produced and created by the students of the course.   
At the beginning of the programme you choose your creative master within the tracks of politics and activism, entrepreneurship or art. Together with other students from the group, you are supposed to research creativity within the specific field. This is called ‘the master track’ and will take place outside the two weekly contact moments of the programme. The first weekly lecture on Tuesday will cover the theory offered by several academical and practical experts, the second session on Thursday is for practical reflection. Within these sessions there will be exercises such as visualization, creating a Gesammtkunstwerk, find solutions with The Pressure Cooker and practising with different expressive media, such as writing, digital tools, performance, visual design.

After finishing the course
1.    You are capable of defining a theoretically substantiated vision on creativity.
2.    You are able to reflect on ethical, social, cultural, scientific and personal aspects of creativity and on your own (future) societal roles.
3.    You are conscious of your own creative potential.
4.    You are able to use your creative potential in concrete ways. You will find new ways to solve solutions and new ways of cooperating. You will create the perfect circumstances for your innovative and imaginative capabilities and discover how to translate them into solutions and decisiveness.
5.    You are able to take ownership over your education by drafting, follow and evaluate your personal goals.
6.    You are able to work together with and for others and give and receive constructive feedback.

Who will guide this course?

Thematical teachers
The thematical teachers are expert within a certain theme and guarantee the quality of the substantive coherence of the components of the program:
•    Eugene Sutorius (Judge and lawyer)
•    Laura van Steenbergen (Scientist on the crossroad of biology, neuroscience and psychology)
•    Jeroen Lutters (Lector Art and Education, writer)
•    Wytze Patijn (Architect)
•    Bart van Rosmalen (Cellist and Lector Music Professionalization)
•    Matthijs van Neerbos (Head of Policy of the political party PvdA)
•    Joao Inacio (Creative director of DEPT digital agency)
•    Kiene Brillenburgh (Cultural analyst)

The creative masters of the course will be for politics and activism:
•    Hedy D'Ancona (Dutch and European politician)
•    Sylvia Borren (Former head of Greenpeace and Oxfam Novib)
For art
•    Eva Bartels (Multidisciplinary artist)
For Entrepeneurship
•    Erik Kessels (Advertisement maker and artist)

Workgroup teachers
The workgroup teachers are responsible for the practical assignments, reflection on the thematical teachers and the guidance of expression.
•    Marijn Moerman (Philosopher and theatre maker)
•    Mattie van der Worm (Visual artist)

This course is a collaboration between The School of Business and Economics and De Bildung Academie.
Contactperson for SBE: dr. Marco van Gelderen (M&O)