In the Language and Media specialisation, you are trained as a communications professional who knows how the choice of medium affects the content (280 characters on BlueSky or X, images via Instagram), but also how language usage and visual design affects the message you are trying to convey. You know how to optimally shape interactions between people and between organisations and consumers. And you are able to apply this knowledge in an international context.
As a graduate of this specialisation, you have a sound understanding of media use in relation to language use, the objectives that can be used to achieve, and a range of relevant research skills to study and shape communicative messages. This makes you well-placed to advise companies on their communication strategies.