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Prove yourself where it matters

The best marketeers prove themselves where it matters: at the heart of the business world.

In our MSc Marketing programme, you tackle real-world marketplace challenges, such as:

  • Philips Avent: Empowering partners to share childcare responsibilities by overcoming emotional barriers.
  • Miele: Creating competitive value through integrated digital touchpoints across the customer journey.
  • The Vegetarian Butcher: Converting flexitarians and sustaining growth in a competitive plant-based market.
  • ING: Credibly repositioning the brand for Gen Z in a landscape of rising neobanks.

Using a combination of scientific insights and a real-life case approach, we train the next generation of marketing professionals who are passionate, bold, and driven by purpose.

Facts & Figures:

  • 240 average number of students in cohort.
  • 47% of international students in the programme.
  • Most graduates secure a job within three months of graduation, typically as brand managers, account executives, digital marketers, insights analysts, or customer engagement consultants.
  • Recognized as the best Marketing programme in the field, according to the Keuzegids Masters 2025, excelling in Content, Teaching Staff, Atmosphere, and Career Preparation.
VU Online Master's Event

Thursday 26 November 2026

International Master's webinar

Create a My Study Choice account or log in to watch the recording

Discover your Marketing programme

Become a specialist, a critical thinker with a mind of your own and the academic skills to get to grips with complex issues. Learn to operate effectively in a team, to give inspiring presentations and above all to develop keen powers of observation: the ability to see what’s really going on in a company and to pinpoint precisely what needs to be done. This is what VU Amsterdam calls “Looking further”.

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Why join the MSc Marketing programme?

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